Sponsorship
Sponsor an event, not an ad slot
Concerts, stand-up comedy, theatre, melas and talent quests — across more than two hundred events we have built an audience that turns up, brings the family, and remembers who made the night possible.
What you can sponsor
Pick the room that suits your business
Different events reach different people. We will tell you honestly which one fits what you sell.
Live music concerts
Ticketed, seated evening shows built around touring artists from India. A committed, paying audience who chose to be there — the strongest room we offer for premium brands and considered purchases.
Stand-up comedy
Relaxed, social evenings with a younger, highly engaged crowd who share everything they see. Excellent for brands that want to feel current rather than corporate.
Theatre & plays
Culturally rooted productions that draw families and an older, established audience. Strong association value for professional services, education and finance.
Melas
Diwali and Holi — free, open-air, daytime festivals with thousands through the gate across a full day. The widest reach we have, and the best fit for stalls, sampling and face-to-face activation.
Talent quests & pageants
Months of audition and heat content before a live grand finale. Your brand is present through the whole journey, not just one night.
A full year
Back the whole calendar and we will build a package across every event, with continuity of placement and a single point of contact.
Your return
A promotional plan, not a logo on a banner
Every sponsorship runs to a written plan across three phases. You will know what is being published, where, and when — before you commit.
1. Before the event
Weeks of build-up, not a single post. Your brand appears on event artwork, posters and flyers; in our paid Facebook and Instagram campaigns targeted to Indian-Australian households across Western Sydney; through our community media partners; and across the WhatsApp and community networks where our audience actually organises itself.
2. On the day
Main stage and LED wall branding, banners and signage through the venue, acknowledgement from the stage between acts, and — where your package includes it — a stall or activation space to talk to people face to face while they are relaxed and unhurried.
3. After the event
Recap photography and video carrying your branding, thank-you posts across our channels, and your logo left permanently on the event page of this website under a thank you. The exposure does not end when the lights come up.
What we report back
After each event we send a wrap-up: reach and engagement from the paid campaigns, attendance, photography of your branding in place, and a plain account of what worked. If something under-delivered, you will hear it from us first.
Why it carries weight
Our co-founder Anuj also founded Hindi Gaurav, Australia's first Hindi newspaper, and has spent fifteen years building relationships with community media, associations and audiences. That trust is why our announcements travel — and it is not something advertising alone can buy.
How it works
We sell sponsorship event by event, not as an annual membership. You pick the night that suits your customers, and your branding runs across that event's marketing, venue and website page.
Category-exclusive tiers — Visa Partner and Travel Partner among them — mean we will not put a competitor beside you at the same event. Those go early.
If you want to back the full year, we will build that as a package across every event rather than as a separate product.
The tiers
What you can take
Availability differs by event, and the category-exclusive tiers go early. Current availability is on each event page.
Title Sponsor
Top billing. Your name sits with the event name on every poster, ticket, ad and announcement — the event becomes yours as much as ours.
Diamond Sponsor
Premium placement across all artwork and the venue, main stage branding, LED wall advertising and stage announcements through the event.
Platinum Sponsor
Prominent placement on artwork and at the venue, LED wall advertising, and a stall or activation space where it suits your business.
Gold Sponsor
Logo placement across event artwork, the venue and this website, with acknowledgement from the stage.
Powered By
Naming partner for a specific element of the event — the stage, the food precinct or the kids' zone.
Visa Partner
Category-exclusive placement for migration and visa services.
Travel Partner
Category-exclusive placement for travel agents and airlines.
Community Partners
Local businesses, media and community organisations who back what we do.
Become a sponsor
Start the conversation
Tell us your business and your budget and we will build a package around it, for one event or for the year.
Sponsorship pack
Full tier breakdown, inclusions, audience numbers and pricing.
Pack available on request
Email us and we will send it straight through.
Prefer to talk?
Vivek handles partnerships.